BID Focus for Year Three: Member Services
Member Services
Increase engagement with businesses
We propose that the BR BID:
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Works with its Marketing partner to establish a clear digital communications strategy
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Carries out a comprehensive data collection campaign
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Replaces printed newsletters with a monthly newspaper feature (Bognor Regis Post)
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Officially launches the BID’s website and continues to update site frequently
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Investigates the effectiveness of current email campaign provider and consider alternatives
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Considers reintroduction of networking opportunities, e.g.: “The BID Breakfast” , subject to business demand
Member Services
Provide businesses with information, advice and support on direct cost savings
We propose that the BR BID:
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Identifies and advises businesses about eligibility for business rates relief
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Invites companies (e.g. Eyebright) to work with businesses to identify savings on utilities costs
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Advises businesses of any relevant funding pots available, e.g. LEAP / Shop Front Grants / Environmental
Member Services
Actively promote BID independent businesses
We propose that the BR BID:
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Creates an ‘Indies’ media campaign, separate from the BID’s logo’d channels, created and managed by the BID Admin & Events Assistant
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Continues to promote businesses’ special offers, news and promotions on BID social media
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Considers diverting retainer for static business listings on Love Bognor Regis, where businesses can opt in for a relatively low rate to continue to advertise through that channel
Member Services
Develop training tools for businesses
We propose that the BR BID:
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Engages with businesses to identify the specific areas they want support / training
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As a result of business feedback, curates online resources / top tips / videos
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As a result of business feedback, Invites external consultants / specialists to deliver specific training
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Highlights training opportunities available locally through its social media channels and website