BID Focus for Year Three: Well Known Town

Develop a Strategic Events Programme

We propose that the BR BID:

  • Leads two BIG events per annum, which can be ticketed

  • Focuses on one “event” at Christmas, another at Directors’ discretion

  • Focuses on infrastructure and sensory experiences that can be visited and enjoyed over longer periods

  • Focuses on infrastructure and experiences that benefit the Night Time Economy, such as light installations

  • Focuses on infrastructure and experiences that equally benefit streets with no performance licences

  • Focuses on infrastructure and experiences that are not weather dependant

  • Develops and delivers unique events that attract media attention and aren’t replicated locally

  • BID supports existing events financially: helping the organisers develop their events, and ensure businesses benefit from increased footfall

  • Continues in its efforts to re-purpose top two floors of Fitzleet Car Park into something fabulous!

Develop and promote General Market

We propose that the BR BID:

  • Continues to encourage new traders to add variety and expand the range of stalls

  • Continues to work in the best interests of our BID businesses, balanced with the need to develop market

  • Continues to offer BID businesses the opportunity to deliver from the market, so they benefit from the footfall and can signpost customers to their established locations

  • Invests in specific promotion campaigns: banners, develops the Facebook page, places adverts in coach magazines, uses poster sites to promote the general market 

  • Continues with scheduled Thursday and Saturday Markets: Saturdays all year, and Thursdays 1 March – End December 

Actively engage with 'Promotion /Tourism Forum'

We propose that the BR BID:

  • Allocates a representative to sit on any collaborative forum or working party to take the new branding and narrative forward

  • Allocates appropriate levels of funding, once there has been thorough consultation

  • Actively and visibly supports the proposed promotional campaign and narrative

  • Integrates appropriate elements of the proposed narrative, colour schemes, key words, images into our own endeavours

Make innovative use of vacant units

We propose that the BR BID:

  • Works with ADC / BRTC to explore feasibility of an exhibition and workshop space within the town centre

  • Works with landlords and agents to ‘dress’ empty shops with window displays and property information for potential new businesses