BID Focus for Year Three: Well Known Town
Develop a Strategic Events Programme
We propose that the BR BID:
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Leads two BIG events per annum, which can be ticketed
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Focuses on one “event” at Christmas, another at Directors’ discretion
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Focuses on infrastructure and sensory experiences that can be visited and enjoyed over longer periods
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Focuses on infrastructure and experiences that benefit the Night Time Economy, such as light installations
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Focuses on infrastructure and experiences that equally benefit streets with no performance licences
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Focuses on infrastructure and experiences that are not weather dependant
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Develops and delivers unique events that attract media attention and aren’t replicated locally
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BID supports existing events financially: helping the organisers develop their events, and ensure businesses benefit from increased footfall
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Continues in its efforts to re-purpose top two floors of Fitzleet Car Park into something fabulous!
Develop and promote General Market
We propose that the BR BID:
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Continues to encourage new traders to add variety and expand the range of stalls
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Continues to work in the best interests of our BID businesses, balanced with the need to develop market
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Continues to offer BID businesses the opportunity to deliver from the market, so they benefit from the footfall and can signpost customers to their established locations
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Invests in specific promotion campaigns: banners, develops the Facebook page, places adverts in coach magazines, uses poster sites to promote the general market
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Continues with scheduled Thursday and Saturday Markets: Saturdays all year, and Thursdays 1 March – End December
Actively engage with 'Promotion /Tourism Forum'
We propose that the BR BID:
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Allocates a representative to sit on any collaborative forum or working party to take the new branding and narrative forward
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Allocates appropriate levels of funding, once there has been thorough consultation
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Actively and visibly supports the proposed promotional campaign and narrative
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Integrates appropriate elements of the proposed narrative, colour schemes, key words, images into our own endeavours
Make innovative use of vacant units
We propose that the BR BID:
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Works with ADC / BRTC to explore feasibility of an exhibition and workshop space within the town centre
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Works with landlords and agents to ‘dress’ empty shops with window displays and property information for potential new businesses