Objective One: Well Known Town
The BID’s Well Known Town Objective includes: enhanced communications, marketing, quality promotions and events – all things that businesses have asked for to help improve the perception and image of Bognor Regis. The aim of this work will be to drive increased footfall and repeat visits, increase dwell time and spend, attract higher-spending visitors to visit the town, and tackle seasonality.
What is the Bognor Regis BID doing about this?
During the consultation process, businesses said they wanted to see more public events, both large and small. In its first year, the BID developed a calendar of events that it would deliver either independently, or by collaborating and partnering with other agencies, commercial businesses and community groups.
It’s important to recognise that events by themselves won’t necessarily lead to a direct increase in sales or visitors to your business, but they do make the town centre a vibrant and attractive place to be, giving people the opportunity to experience something different. The hope is that, by bringing people into the town centre for an event experience, they will stay on for, and come back to your business.
The BID delivers a calendar of events, including Valentine’s Day, Easter Saturday, Halloween and Christmas. We also run campaigns specific to businesses, such as Independents’ Day, Purple Tuesday and Small Business Saturday.
Changing perceptions of Bognor Regis
Businesses have directed the BID to deliver quality events which improve the cultural offer in the town centre, by supporting and “piggy backing” off existing events and bringing more activities into the town centre.
To achieve this, the BID has created a “Culture Fund”, giving individuals, groups and organisations the opportunity to apply for financial assistance to put on high quality events within the BID Area The aim of this grant scheme is to help local artists, photographers, musicians and performers bring their ideas for events to life. This will, in turn, enrich Bognor Regis’s offering in terms of entertainment, artistic and cultural pursuits, making our town more attractive for people to visit and engage with.
Promoting Bognor Regis
Businesses tasked the BID with promoting the town centre as a family-friendly shopping destination to existing residents, students and Butlin’s visitors.
At the start of its first term, the BID partnered with Love Bognor Regis, a new, high quality website designed to showcase the best of Bognor Regis. The website went live in July 2018, and the BID pays for a basic listing for all BID Area businesses to make sure they have visibility online.
The BID continues to work with Love Bognor Regis and its sister company, VINCO Marketing, to create professional promotional material for events, utilising the impressive reach of the Love Bognor Regis website and its associated social media channels to raise awareness of Bognor Regis across a wide audience.
The BID is also working with other stakeholders looking to work collaboratively on a specific place brand and promotion strategy for Bognor Regis, co-ordinating our individual efforts to make sure we collectively deliver the best for Bognor Regis.