This summer, the BID is delivering a three-pronged (fork pun intended!) promotion to showcase Bognor Regis’s fantastic food & drink offering. Back in February and March, we contacted all 62 Food & Drink businesses in the BID Area with a range of engagement options to see how they’d like to be involved. 100% of responses from said they’d prefer we take a “promotional” approach, rather than working with the BID to develop a one week “Food & Drink Event” with special offers and menus etc, so this is what’s been finalised based on direct feedback from those businesses:
Promotion of Food & Drink businesses in a special, Bognor Regis focused summer edition of a top quality food & drink magazine
We’re working with Cracked Pepper to produce a special edition BOGNOR REGIS FOOD magazine, focused entirely on Bognor Regis Food & Drink businesses. The bespoke publication will cover three months over the high footfall summer period. With 24,000 copies distributed in Bognor Regis, Aldwick, Felpham, Middleton, Pagham, and Chichester and direct placement in Butlins, this is going to directly promote business to a local and visiting audience. Up to date BID Levy paying businesses have been offered one of ten, half page listings funded by the BID. Non levy paying food & drink businesses are really encouraged to take part, but will need to pay for their listing in this special edition. We’ll be in touch with every business that signed up for the free half page listing by Friday 20th May to introduce you to Jess from Cracked Pepper, and give you details of what’s needed to get your listing published!
Promotion of food & drink business on a special Bognor Regis Food & Drink Map pull-out, featured in a high quality food & drink magazine
We’ve also been working on a pull-out map to go in the BOGNOR REGIS FOOD magazine, showing locations and details of all 62 food & drink businesses in the BID Area – levy payers and non levy payers - to encourage people into the town centre. This very time consuming and fiddly piece of work has now been completed, and is ready for publication in the magazine.
Funky outdoor street food and drink event on Place St Maur 20th & 21st August 2022
We’ve been working on the plans to deliver TASTE! Bognor Regis – a funky Street Food Event weekend on Place St Maur in August, creating a feel good atmosphere and featuring fantastic vendors. Place St Maur is a key gateway, so by attracting more eyes and more footfall across the Esplanade, we’re trying to encourage more visits to the town centre, benefitting businesses from all sectors in both the day time and night time economies.
We’ve taken care to ensure that the event has taken into consideration the needs of residents around Place St Maur, that vendors don’t compete with any of the food & drink businesses nearby, and set a closing time of 9pm on both nights to encourage people to carry on into the town centre food, drink and entertainment businesses. All event plans have been submitted to ADC for approval, and we’re now working on developing the branding, promotion and marketing collateral for this new event for Bognor Regis!
Heather Allen BR BID Co-Ordinator Tel: 07917 692690